Why can't smart home be popularized? How to promote intelligence? These are the problems that the intelligent industry has been concerned about. Many people will say that the reason why smart home can not be popularized is that the first reason is that the price is too high and the second is that the acceptance of consumers is not high. But are these fundamental problems that smart home can't be popularized? In this article, clowire will analyze the root cause for you.

Why can't it be popularized? Is it really because the price is too high and the acceptance is not enough? Clowire believes that the fundamental reason is that domestic smart home manufacturers generally fail to grasp the real needs of users. What is the demand point? To put it simply, why do consumers use this product? Just as solar water heaters, which began to be popular ten years ago, were very expensive when they first came out, but solar water heaters really grasped the demand of "energy saving". Then slowly, some high-end consumers would be the first to use them. As the number of consumer groups increased, the number of manufacturers gradually increased, and the industrial chain became more perfect. "Price" would naturally decline. As long as there is a strong "demand", then "price" and "acceptance" is not a problem at all.

So where is the "demand point" of smart home? Many smart phone manufacturers have not been able to control their smart phones in the domestic market. After that, we looked at the whole domestic market, and almost all manufacturers were fighting for technical gimmicks, such as "voice control", "host video playback function", "host Internet wechat function", and so on. We also carefully observed the hosts with these functions. In fact, they only changed the software of the network HD player with Android system, which really attracted many dealers And the first batch of customers, but the lack of "demand point" products, how can win word-of-mouth in the market? How about attracting more consumers? The real "demand points" of intelligent market obtained from the survey are as follows:

1. Real practical user experience (such as stable system, simple operation);

2. More automation (e.g. one touch scenario, timing);

3. Comprehensive management (such as energy saving management and remote management);

4. Close to the user's traditional habits (such as not changing its original wiring, pay more attention to panel operation), etc.

Finally, intelligent manufacturers should pay more attention to the "needs" of end consumers, and never create more "technology gimmicks" that are just for attracting investment, so that the intelligent industry can really be promoted, instead of the situation where only manufacturers and dealers are alone there.