LETV and clowire have joined hands to carry out offline store cooperation and online network cooperative marketing mode.
1 "LETV mode"
Founded in 2004, LETV is committed to building a complete ecosystem of "platform + content + terminal + application" based on video industry, content industry and intelligent terminal, which is called "LETV mode" by the industry.
LETV is becoming the most dynamic and influential innovative enterprise integrating technology and culture in China.
2 LETV meets clowire
LETV's "platform + content + terminal + application" development mode coincides with the development vision of clowire smart home, and the cooperation with clowire smart home is quite innovative.
(1). Clowire innovates, develops and reorients the market, standardizes store output, and is committed to creating a new offline channel for smart home. Clowire draws lessons from "LETV mode" and relies on intelligent hardware platform and terminal services to create a fast selling market.
(2).LETV will enter clowire exhibition hall to attract customers with the help of stores, and establish LETV TV experience area in clowire smart stores to further expand LETV's brand influence among end consumers.
3. New imagination of reciprocal marketing channels
The cooperation between LETV and clowire is not only limited to offline stores, but also full of creativity in online follow-up promotion and marketing mode.
(1). Network cooperation
Clowire provides the sample scheme. LETV enters the clowire smart home exhibition hall in the form of providing samples, and integrates LETV network resources, and clowire sells it in the way of commission point.
(2). Monthly promotion cooperation
On the basis of a cooperative alliance with clowire, LETV will also provide 5000 funds to support the monthly promotion.
Through close cooperation, LETV and clowire smart home will jointly develop loyal consumers of both sides and achieve win-win results while expanding the market.